SAN FRANCISCO, CA - The Retail Advertising and Marketing Association, a division of NRF, released new research at NRF's Retail Innovation & Marketing Conference on the habits of social media users.
The survey, "Social Media: An Inside Look at the People Who Use It", compares U.S. social media users to the average American adult. Survey highlights include:
- Seven out of 10 social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter and Classmates
- 71.8 percent of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication
- More people who use social media prefer to give advice about a product or service rather than receive it
- Social media users are more likely to use other new media compared to adults 18+
- 70.6 percent of female social media users regularly use Facebook, compared to 61.0 percent of males
- More men than women prefer to communicate with others via a cell phone conversation after searching for a product or service online
The Retail Advertising & Marketing Association, a division of the National Retail Federation, is a trade association of over 1500 retail marketing and advertising executives, plus their supporting partners from the advertising agency, media and service-provider areas.