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DAILY NEWS
May 15, 2006 2:10 PM
Vitabath Updates Product Line
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Esscentual Brands LLC, parent company of Vitabath Skincare has announced plans to enhance many of the products in its skincare line.
Vitabath debuted in 1957. It was developed by European skin care specialists who set out to create an alternative to traditional bar soaps that were harsh and drying to the skin. The Gelee is enriched with botanical extracts and fortified with vitamins A, D and E. "Although many have tried, this unique formula has never been duplicated," said Mark Grodsky, president of Esscentual Brands.
Vitabath launched the product line improvements with its Moisturizing Lotion with Creatine, which became available in March. The lotion is one of few currently on the market offering Creatine, which has been used for years as a fitness supplement to help aid muscle repair after a workout. This light, non-greasy lotion also contains shea butter, aloe vera and vitamins A, D and E.
"We were excited to introduce this new formula to the public," said Grodsky. "Vitabath was a breakthrough product when it was introduced in the 1950s, and we are keeping up with trends by updating the products with innovative formulas."
Now in a convenient squeeze dispenser, the Exfoliating Sugar Scrub allows for less mess in the shower and helps keep water out. The formula leaves skin feeling silky smooth. The natural sugar-based formula gently polishes away dull, dry skin, while Vitamins A and D help promote glowing, radiant skin.
The Moisturizing Gelee Bar Soap, now available in an oval shape, is enriched with Vitamins A, D and E. It cleanses, moisturizes and refreshes skin.
The Travel Set gets an updated look and is repackaged to contain the updated Sugar Scrub, Bar Soap and Moisturizing Lotion as well as the original formula of Gelee and a generously-sized pouf. The Everyday Set is also updated with the Moisturizing Lotion with Creatine accompanied by Gelee and a coordinating shower pouf.
"Vitabath is just as popular today as it was when it was first introduced in the 1950s," said Grodsky. "These luxurious, yet practical everyday products make great gifts for anyone for any time of the year."
Vitabath fragrances--Original Spring Green, Plus for Dry Skin, Spa Skin Therapy and Fresh Citrus Twist--remain unchanged.
For more information visit www.myvitabath.com.
